This week on the Business with Bordeaux Podcast, I talked with Maya Dawson from Trackstarz Music. Maya is a project manager and in charge of A&R. During our conversation she mentions a recurring theme around the different ideas that came up during the creation and release of the "Wonder Years" project by Sean David Grant. One of the first things that Maya talked about during the interview was the overall goals for the album. Once that was determined, everything that followed needed to align with those goals. This keeps a project or task pointed in the right direction.
The biggest reason this can be a problem is that we often have so many great ideas. I learned early in my time in leadership that not every great idea is meant for now. Another thing that I would find myself doing is trying to make my idea look like it was helping achieve the overall goal that had been set. This is something I have been guilty of so many times and it hindered the achievement of reaching the goal in the allotted time frame. It is a hard thing for some people to pay attention to. This begs the question, "Why is this such an important idea in business?"
Many businesses have some basic business goals that they are trying to meet. These are common goals such as completing the mission, turning a profit, customer satisfaction, etc. Once these goals are met, usually growth and expansion is the next approach. This is where some companies begin to stray away from their main goals. This happens because there are smaller goals that are set to try and expand and those smaller goals could accidentally override the bigger goals. When goals start to go off course just a little, down the road it can cause a huge change of direction. This is why it is important to always make sure any action taken place is in alignment with the overall goal of the business. Having a team is a great way to help with this. When you have a team of individuals who understand the company's goals, they can help keep everything on track. Having a project manager also increases the likelihood of staying on track with everything as well. Whatever you do, make sure you are in line with your goals and mission in all the decisions that you make. Even if that means holding off on your great ideas for a later time.
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