Building a Platform

After recording a podcast about building a platform I decided to write a blog post about it with some steps to get started. Why build a platform at all? When you build a platform, you are creating an opportunity to expose others to an audience. When I first got started with my blog, Trackstarz had already created a platform for me to use in order to share the information I am writing about. This was like having a bottle of nitro when I started my race. It allowed for more people to discover what I was about. Without the platform, I would have had to do a lot more work than I already had. So how do you start your own platform? I'm glad you asked.

There are a few different types of platforms you can start with. The first and easiest is a blog. If you just have something you want to say and share it with others then this is the easiest and cheapest way to do so. You can create free websites using Weebly, Squarespace, Wix, etc. You can pay a little extra for a personalized URL, but it isn't required. You can also offer to guest post on other related websites to get your content in front of other audiences. This was actually the first post I ever did through Trackstarz. That led to me becoming the writer I am today. One good reason this is a great way to start is because it will help determine if you have enough content for a more involved platform such as podcasts or video/vlogs. If you are unable to have the time or the amount of content for a blog then you may want to consider a different topic to work on.

With the podcasting app, Anchor, you can now podcast right from your phone. No need for podcasting equipment, software programs, or podcasting hosting costs. You can use your cell phone for the whole process. You can even interview people and play music on your podcast. It will upload to all the major podcasting platforms for you at no extra cost. This is a great way to post quick thoughts if you are on the go. If you have any questions about it please contact me and ill help you get started.

Social media platforms are the most common types of platforms today. They might not feel as official as a website, but is still a platform that can become valuable. In todays world, a person's Instagram can become a very large platform. It is one of the most popular social media sites today for advertisement or promotion. Figuring out how to provide useful posts or entertaining posts will attract an audience, which turns into influence. Once you do that others will want to have space on your timeline. This is typical for any social media account, but is really big with visual social media platforms like Instagram, Snapchat, or Youtube.

Youtube videos are great for in depth thoughts, reviews, or niche daily living vlogs. This platform is better used for longer videos or videos that involve editing for additional visuals. So if you want to include a lot of visuals you would want to use Youtube rather than Instagram. The other great thing about our technology is that you can use an phones to record, edit, and post Youtube videos now. 

No matter what kind of platform you build the most important thing is making sure you are providing great content and adding value to those you are sharing your message with. Remember that being consistent is important to maintain a growing audience. You also want to incorporate your followers as much as possible. You can ask and answer questions to include your followers into your content. Keep working to improve your quality and stay faithful to the mission of your platform. 

 

Focusing On Your Goals

This week on the Business with Bordeaux Podcast, I talked with Maya Dawson from Trackstarz Music. Maya is a project manager and in charge of A&R. During our conversation she mentions a recurring theme around the different ideas that came up during the creation and release of the "Wonder Years" project by Sean David Grant. One of the first things that Maya talked about during the interview was the overall goals for the album. Once that was determined, everything that followed needed to align with those goals. This keeps a project or task pointed in the right direction.

The biggest reason this can be a problem is that we often have so many great ideas. I learned early in my time in leadership that not every great idea is meant for now. Another thing that I would find myself doing is trying to make my idea look like it was helping achieve the overall goal that had been set. This is something I have been guilty of so many times and it hindered the achievement of reaching the goal in the allotted time frame. It is a hard thing for some people to pay attention to. This begs the question, "Why is this such an important idea in business?"

Many businesses have some basic business goals that they are trying to meet. These are common goals such as completing the mission, turning a profit, customer satisfaction, etc. Once these goals are met, usually growth and expansion is the next approach. This is where some companies begin to stray away from their main goals. This happens because there are smaller goals that are set to try and expand and those smaller goals could accidentally override the bigger goals. When goals start to go off course just a little, down the road it can cause a huge change of direction. This is why it is important to always make sure any action taken place is in alignment with the overall goal of the business. Having a team is a great way to help with this. When you have a team of individuals who understand the company's goals, they can help keep everything on track. Having a project manager also increases the likelihood of staying on track with everything as well. Whatever you do, make sure you are in line with your goals and mission in all the decisions that you make. Even if that means holding off on your great ideas for a later time.

Thanks for reading this weeks Business with Bordeaux blog. For all of my blog posting, podcasts, and small business news, you can visit businesswithbordeaux.com.

Thanks and God Bless