We often receive hand me downs when trying to start from scratch. Many people will buy second hand from a yard sale or thrift store in order to start a small side hustle/business. This story is a great example of starting with less and creating a massive organization. Many of the best business start-ups begin in this type of situation. Start with a little and make it work. There are a few characteristics that help someone grow like this.Read More
There have been many athletes, artists, actors, and other professionals who have made their marks in history. We often see their talents and abilities but we miss the forces behind the scenes that made it possible. Behind every great artist there is great management. Sometimes it is a management team or sometimes it is a single individual. I have had the honor of interviewing many managers on my Business with Bordeaux Podcast in the last 2 years and plan on interviewing more. In this post I will be using the term “artist” as a way of referring to anyone who might work under a manager, not just a musical artist. My goal is to point out some positives of a management career which may be a better fit for you rather than building up your own career as an artist. Here are a few reasons why I think being a manager might be a better career choice.
1) Managers are able to stretch themselves easier than artists. An artist has to be concerned with their individual career and creative process. When you are a manager you can have many clients who you are able to work with. If you build the correct structure in your management business, you will be able to maintain many clients careers effectively.
2) If an artist takes a career dive, it doesn’t necessarily end the managers career. An artist can make a fatal career mistake and never be heard of again. There have been many times where an artist has a terrible accident and can no longer perform as they use to so they have to retire. Essentially their talent gets taken from them. It takes a lot more to completely take away the ability for a manager to lose their ability to perform their duties.
3) For many artists/performers, age can remove them from the market. Whether a musician, athlete, even a lot of actors get a certain amount of time before they age out of their field or before they loose the attention of their audience. People don’t get tired of managers because they are never seen. They can continue working with older and younger clients as well as training up and comers.
4) One of the most dynamic parts of management for me is the idea that a manager’s job is to elevate someone other than themselves. The whole job is to help market and grow another person’s career. Though some can abuse this relationship, all of the people I have interviewed has a heart of helping. I do notice that some of the individuals I have interviewed who are artists don’t like promoting because it is drawing attention to themselves and their music. They have great hearts but a dilemma since they are the ones in the spotlight.
If you have any interests in finding out more information on artist management, check out the Business with Bordeaux podcast and see if it is something you might want to start building toward.
When you look at multiple areas in the Bible you can see crowds of people with different talents and abilities. We can look to Jesus and see how he built an effective team. Jesus surrounded himself with fisherman, money handlers, a zealot, and others who did not specified occupations. Jesus was a teacher/rabbi and didn't have others who were said to also have his type of calling as a teacher.
Jesus taught. The fishermen fished. The money handlers took care of the finances. The others helped in various ways. I just recently heard from a pastor that it is wise to find those who don't have identical strengths as ourselves or there can be conflict on who does what job. If there is a group of ministers trying to start a church, they may all want to preach all the time. You need to have someone who has organizational skills, those who handle finances, those who serves hands on with people. Imagine if Jesus just picked a bunch of teachers to build his ministry. That would not have been a well balanced group of people to have a traveling ministry. Even though I believe Jesus could have had a successful ministry with anyone, I think he handpicked this type of group to be an example for us. He also brought along a thief. I think Judas and Peter are two examples to show that powerful organizations and ministries can be built with all kinds of imperfect people as well.
I am not sure if Jesus had any friends before his ministry. The Bible does not specify this. I do think it can be a mistake if you build an organization around your best friends. Often friends have similar interests and strengths. When you have all the same strengths and all the same weaknesses you are more than likely to hit several roadblocks that can bring on many problems within your business. If you have a leadership team who all specialize in finances and you don't have a visionary, a person to build strategic plans, people to execute the plans, you do not have a well balanced machine. It is also important to remember that every part of a well ran machine needs all the different parts for it to run effectively. Do not look at any one part as more important than the others. Even Jesus washed his disciples feet and took the hits from those who critiqued their ministry. He continually held his people up and protected them as a servant leader.
If you try to start a music label filled with all artists it will likely not go far because everyone is trying to be creative and build an audience. You need to have a website team, a sales team, marketing team, etc. When I hear of a few aspiring artists trying to build a label I can already see their lack of diversity in talents and abilities becoming a problem from the start. So for anyone who wants to create anything important be sure to have a strong team around you of diverse talents and abilities.
Should we as believers try to gain influence? What is the purpose behind us gaining influence? There was an unfortunate situation that happened recently in which I saw influence play a major positive role. We had one of our staff members at Trackstarz who was attacked in his home with acid. He is still in recovery and going through intensive surgeries. He did not have any health insurance and has major medical bills stacking up. A gofundme was started for him and his medical bills. We, Trackstarz, started sharing the information and it got around to Derek Minor who took up this cause and pushed it on all his platforms to bring in awareness. He then reached out to Lecrae, Andy Mineo, and others who also shared the story and because they did, more people heard about the story and donated to the cause.
One definition of an influencer is an individual who has the power to affect purchase decisions of others because of his/her authority, knowledge, position or relationship with his/her audience. The above story isn't a purchase, but a cause that needs financial support. Becoming an influencer is about having the trust of those around you. Since you have people's trust and you are considered an authority figure, you can ask your audience periodically to do or buy something in order to help others. Pastors can ask their congregation to donate to a certain ministry, politicians can ask people to vote on certain bills, and music artists can ask people to support certain businesses, artists, and/or causes.
In the Body of Christ we are to support one another and help each other in times of need. Influencers are able to get others to pay attention to certain stories that their audience may not have heard about otherwise. This is a huge responsibility for influencers. One thing they have to keep in mind is how many times they ask their audience for something. If an influencer is always asking their followers to give money, purchase something, or vote for something, their audience will get drained after a period of time.
Having influence is not a bad thing if the individual with the following has the right heart. Imagine if the CEOs of Facebook, Apple, or Google were believers. They would be able to help out great causes in major ways. Not only with their influence, but their own personal finances. This is one of the main reasons why I created the Business with Bordeaux Podcast is to help people grow in their journey and find marketplace success. This can lead to influence, which can in turn lead to helping the Body of Christ worldwide.
As you continue on your journey, be sure to pray for those who are in an influential role. Pray for their hearts and your own as well. We all have influence over someone, so lets use it wisely.