A few weeks ago I saw a short video clip of Jay-Z and he shared some gold, which has made him a multi-millionaire. He talked about his concern with ownership. Owning his publishing and all the rights to his music. Chance the Rapper shared some of that same advice on social media a little while back. Ruslan talked about it in his song ‘Indie Jones’. He talked about how labels wanted major shares of ownership an he decided to stay own his own so he could own his music outright. This isn’t just an issue in music, but in other areas of business as well. I want to share a couple of ideas when it comes to ownership.Read More
After recording a podcast about building a platform I decided to write a blog post about it with some steps to get started. Why build a platform at all? When you build a platform, you are creating an opportunity to expose others to an audience. When I first got started with my blog, Trackstarz had already created a platform for me to use in order to share the information I am writing about. This was like having a bottle of nitro when I started my race. It allowed for more people to discover what I was about. Without the platform, I would have had to do a lot more work than I already had. So how do you start your own platform? I'm glad you asked.
There are a few different types of platforms you can start with. The first and easiest is a blog. If you just have something you want to say and share it with others then this is the easiest and cheapest way to do so. You can create free websites using Weebly, Squarespace, Wix, etc. You can pay a little extra for a personalized URL, but it isn't required. You can also offer to guest post on other related websites to get your content in front of other audiences. This was actually the first post I ever did through Trackstarz. That led to me becoming the writer I am today. One good reason this is a great way to start is because it will help determine if you have enough content for a more involved platform such as podcasts or video/vlogs. If you are unable to have the time or the amount of content for a blog then you may want to consider a different topic to work on.
With the podcasting app, Anchor, you can now podcast right from your phone. No need for podcasting equipment, software programs, or podcasting hosting costs. You can use your cell phone for the whole process. You can even interview people and play music on your podcast. It will upload to all the major podcasting platforms for you at no extra cost. This is a great way to post quick thoughts if you are on the go. If you have any questions about it please contact me and ill help you get started.
Social media platforms are the most common types of platforms today. They might not feel as official as a website, but is still a platform that can become valuable. In todays world, a person's Instagram can become a very large platform. It is one of the most popular social media sites today for advertisement or promotion. Figuring out how to provide useful posts or entertaining posts will attract an audience, which turns into influence. Once you do that others will want to have space on your timeline. This is typical for any social media account, but is really big with visual social media platforms like Instagram, Snapchat, or Youtube.
Youtube videos are great for in depth thoughts, reviews, or niche daily living vlogs. This platform is better used for longer videos or videos that involve editing for additional visuals. So if you want to include a lot of visuals you would want to use Youtube rather than Instagram. The other great thing about our technology is that you can use an phones to record, edit, and post Youtube videos now.
No matter what kind of platform you build the most important thing is making sure you are providing great content and adding value to those you are sharing your message with. Remember that being consistent is important to maintain a growing audience. You also want to incorporate your followers as much as possible. You can ask and answer questions to include your followers into your content. Keep working to improve your quality and stay faithful to the mission of your platform.
As many of you may know, I have started an Anchor channel this week. This is another platform for doing audio content like podcasts, interviews, etc. When I started playing around with this app, I let a friend know about it who I thought would get some great use out of it. This individual has a community of supporters who were able to help him launch his station. Having that community allowed for him to chart high on his launch. There are two important factors when preparing for a launch.
- The first step is making sure you have a launch team ready. This consist of people who will give you accurate and honest feedback on your content leading up to the launch. They can make suggestions on particular things that would improve the overall content. The most important thing is having a lot of people promoting the content once it is released. This will help download numbers and exposure to a new audience/consumer base.
- The second important thing is making sure the content is top notch. You want to make sure you are putting out the best representation of yourself and your content. To do this, you want to carefully prepare your content for a first time listener. They say first impressions lasts a lifetime. This is also true for your business or creative content.
With saying that, I do want to make another important point. You don't have to perfect your content because you may never feel like it is ready to be introduced into the world. If you are waiting for your content to be perfected, you may never release it. Make sure you don't do that. Set a launch date and make sure you are working as hard as you can before that launch date. Your launch team will be able to help you with that journey.
Social media is a huge driving force for many businesses today. Especially any online business. It is the cheapest form of marketing that currently exist. One of the most common metrics in social media is the amount of followers that a person or business has. The problem with this metric is that it doesn't really show a real following. Even though there may be a million followers, only about 1% might actually be active followers. When I say active, I mean people who actually keep up with what is going on with the business. In reality, this may only mean 10,000 people are actually keeping up with what is going on. Depending on the type of industry you are in, 1-10% might be the number of active followers. This ultimately changes depending on how much you stay engaged with your audience.
Being engaged with the followers you do have is more important than the overall number of followers you have. These fans/followers will grow with you. Here are a few ways to make sure you are staying actively engaged with them:
- Respond to everyone who comments on your content. Don't just say 'thanks' and be done. Actually discuss the content with them or see if they have any questions.
- Follow your followers. This is a great way to see what it is they are interested in and allows for you to see what their needs may be. You can also use this as a chance to do market research as well. There could be things that you are not including in your content that they may want to see or hear.
- A DM means a lot. Direct messages are a way to reach out to a follower one on one. It means more than just a tweet or response in the comment section. You may actually get some really valuable information discussing things one on one with a follower. It will also make the follower feel more important. Having that conversation can really make a person respect you as a person and not just a public figure or business.
I see many bigger name artists and public figures who don't really connect with their followers and that makes them seem fake or like they think too much of themselves. It is important to remember that these followers are the ones who are potentially going to be paying you for your service or content. In that regards, they are your source of potential income. Don't treat them like dogs nipping at your feet. Treat them as real individuals who support what you do.