There have been many athletes, artists, actors, and other professionals who have made their marks in history. We often see their talents and abilities but we miss the forces behind the scenes that made it possible. Behind every great artist there is great management. Sometimes it is a management team or sometimes it is a single individual. I have had the honor of interviewing many managers on my Business with Bordeaux Podcast in the last 2 years and plan on interviewing more. In this post I will be using the term “artist” as a way of referring to anyone who might work under a manager, not just a musical artist. My goal is to point out some positives of a management career which may be a better fit for you rather than building up your own career as an artist. Here are a few reasons why I think being a manager might be a better career choice.
1) Managers are able to stretch themselves easier than artists. An artist has to be concerned with their individual career and creative process. When you are a manager you can have many clients who you are able to work with. If you build the correct structure in your management business, you will be able to maintain many clients careers effectively.
2) If an artist takes a career dive, it doesn’t necessarily end the managers career. An artist can make a fatal career mistake and never be heard of again. There have been many times where an artist has a terrible accident and can no longer perform as they use to so they have to retire. Essentially their talent gets taken from them. It takes a lot more to completely take away the ability for a manager to lose their ability to perform their duties.
3) For many artists/performers, age can remove them from the market. Whether a musician, athlete, even a lot of actors get a certain amount of time before they age out of their field or before they loose the attention of their audience. People don’t get tired of managers because they are never seen. They can continue working with older and younger clients as well as training up and comers.
4) One of the most dynamic parts of management for me is the idea that a manager’s job is to elevate someone other than themselves. The whole job is to help market and grow another person’s career. Though some can abuse this relationship, all of the people I have interviewed has a heart of helping. I do notice that some of the individuals I have interviewed who are artists don’t like promoting because it is drawing attention to themselves and their music. They have great hearts but a dilemma since they are the ones in the spotlight.
If you have any interests in finding out more information on artist management, check out the Business with Bordeaux podcast and see if it is something you might want to start building toward.